Case Study:

BELINDA HUMPHREY

I adore working with other women in business, especially creative ones like Belinda Humphrey. We met through the magic of Instagram and she reached out looking for support to create her website copy (including the design of the content and information architecture) and to get clear on her offers and messaging. 

She’s a freelance fashion designer and fashion label coach driven by a desire to make the fashion industry more ethical in its practices and products. With more than 20 years experience working with leading global retailers and even starting her own label, Belinda had the expertise but needed some creative guidance on how to express that to the world. 

We got together in February 2021 to begin our creative journey together and from start to finish it was pure joy! Belinda’s willingness to trust my process allowed me to truly flex my creative muscles and pen copy that was kind, educational and motivating. Alongside this, we brainstormed her work with me page to make sure it catered for two distinct audiences: the DIY and the done-for-you. 

Something beautiful happens when two creative minds collide. This project with Belinda was one of my faves and is a great example of the kind of websites I love to work on. So if you’re pivoting or ready to step up your game in your creative business, let’s talk – investing in your website copy will pay you back in spades.

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IPANTRY

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